In the corner of Hanoi, the Luk Em studio is more than just a place to create - it’s where ideas take shape, where fabrics are felt before they are sewn, and where every piece begins its story.

Our concept studio was born from the desire to slow down fashion and reframe the shopping experience. It’s a warm, welcoming space where you can see, touch, and try on each garment at your own pace - surrounded by light, flowers, and the gentle hum of a working atelier.

Here, you’ll find pieces not just to wear, but to live with - garments made with intention and care, by Vietnamese hands, using materials sourced with thought and pride. Whether you’re discovering a capsule collection, exploring a new silhouette, or simply looking for something personal, our studio offers the chance to connect - with the work, with the maker, and perhaps, with yourself.